VB beer is selling its own FRAGRANCE bottled into stubbies at Chemist Warehouse


Fortunately, VB is offering a fragrance that doesn’t smell like beer at pharmacies all around Australia.

Thirst was developed in collaboration with Chemist Warehouse, a renowned Australian beer brand, and Australian perfumers.

In order to produce a fragrance with bitter citrus and icy scents and woody undertones, premium perfume oils were combined with the essence of Australian Super Pride hops used in the VB brewing process.

Thirst is sold in little VB stubbie spray bottles that are ideal for storing in toolboxes, glove boxes, or sports bags.

Victoria Bitter have created a scent called Thirst packed in tiny stubbie bottles (pictured)

Victoria Bitter have created a scent called Thirst packed in tiny stubbie bottles (pictured)

Victoria Bitter have created a scent called Thirst packed in tiny stubbie bottles (pictured)

It has been described as ‘the perfect scent for hard-working Australians’ and a fragrance that ‘celebrates that satisfying moment of knock off’.

‘We love hard work, but let’s be honest, no one wants to be the person who brings the smell of the worksite to the pub, which is why we created Thirst,’ Victoria Bitter’s Marketing Director Hayden Turner said.

‘It enhances that perfect knock off moment – a spray of Thirst, followed by an ice cold VB at the pub with your mates.

‘We wanted to honour that moment with a fragrance that every hard-working, VB drinking, Aussie man would be proud to wear.’

The fragrance (pictured) contains hops used in the VB beer brewing process but it doesn't smell like beer

The fragrance (pictured) contains hops used in the VB beer brewing process but it doesn't smell like beer

The fragrance (pictured) contains hops used in the VB beer brewing process but it doesn’t smell like beer

Stand-up comedian and Thirst ambassador Harley Breen said the scent is a fragrance an Australian man would be proud to wear.

‘Thirst is a scent that every man can get around. It will make you wanna sniff your mate after a full day on the tools,’ he said.

Thirst (pictured) is described as fragrance with bitter citrus and icy aromas with woody notes and is available at Chemist Warehouse and Victoria Bitter merchandise store

Thirst (pictured) is described as fragrance with bitter citrus and icy aromas with woody notes and is available at Chemist Warehouse and Victoria Bitter merchandise store

Thirst (pictured) is described as fragrance with bitter citrus and icy aromas with woody notes and is available at Chemist Warehouse and Victoria Bitter merchandise store


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