Milton, one of the most trusted names in the houseware sector, has created a new TVC for their Leak Lock lunch boxes from the Back to School range.
Milton is well known for its inventive and functional variety of goods.
The TVC hopes to address a common parental concern of tiffin boxes and water bottles spilling in school backpacks when children are being mischievous. It portrays the device as a practical tiffin box that appeals to parents who can rely on Milton and be worry-free regarding leaks.
Tiffins and Milton Leak Lock Bottles The Milton TVC, which was created and written by Shubhanshu Dwivedi, Apoorva Jain, and Saurabh Kulkarni, focuses on a unique product that makes a significant difference.
As students return to school, Milton continues to recognize and address the continuously changing day-to-day requirements of parents and children.
The TVC advises parents to let their children have fun with their tiffins and bottles because Milton’s Leak Lock tiffins and bottles have them covered. Hamilton Housewares Pvt.
Ltd.’s Managing Director, Ajay Vaghani, says, “Much has changed in the last 50 years, but our philosophy of ‘Kuch Naya Sochte Hain’ continues to guide us as we solve our customers’ day-to-day concerns.
Innovation and technology, as well as foresight into consumers’ unspoken requirements, enable us to create goods that make their lives easier. The TVC delivers Milton’s product offerings in an engaging way by alleviating a parent’s daily anxieties about her child.”
Saurabh Kulkarni, Group Creative Director, Ogilvy, said of the new TVC, “Kids are going to be kids. As a result, mothers are continually looking for methods to adapt their behavior and lifestyle to fit their needs.
That is also what Milton excels at. Keenly studies human behavior and creates products that cater to it. Maybe that’s why they’re still relevant after 50 years.”
The campaign will be shown on national television. Milton’s YouTube, Facebook, and Instagram sites will also be used to promote the TVC.
Hamilton Housewares Pvt. Ltd., founded in the year 2000, is one of the world’s major manufacturers, wholesale suppliers, distributors, and exporters of houseware items. Milton, one of its main brands, has made a name for itself among its customers as a pioneer of the house-ware sector since its foundation in 1972.
Today, the Hamilton Group’s multiple brands are moving the company forward, and it has become a pride of every home in India and other global destinations. Milton, Treo, Claro, and Spotzero are Hamilton’s flagship brands, and they’re meant to answer the challenges that modern Indian consumers encounter on a daily basis. Hamilton products are available through all distribution channels, including B2B, B2C, CPC (Central Processing Centre), and top online marketplaces.