Chemmy Alcott was reprimanded by TV executives after she was once again found marketing her clothes line on air while hosting BBC Ski Sunday.
She violated BBC conflict of interest policies by wearing knitwear from the skiwear firm Snow Finel on the show.
Alcott, age forty, has been a brand ambassador for the company for the past four years, developing several of their product lines.
However, the presenter was informed of BBC procedures regarding commercial conflicts of interest after she was found wearing the garments on Ski Sunday and during Winter Olympics coverage.
Chemmy Alcott, 40, is a brand ambassador for Snow Finel and wore one of their sweaters this month while appearing on BBC’s Ski Sunday.
After being spotted wearing the garments on Ski Sunday last year, she was “reminded of the BBC’s guidelines regarding commercial conflicts of interest.”
This month, she wore Snow Finel for the first two episodes of Ski Sunday that aired on BBC Two.
According to The Mirror, they confirmed that they had prohibited the host from wearing the garments.
A BBC representative stated, “Chemmy will no longer wear the brand in question on air and has been advised accordingly.”
On social media, Snow Finel has been showcasing her on-screen attire.
According to BBC policy, presenters are not permitted to “appear on air wearing clothing or using products, goods, or services that they have agreed, been contracted, or have a financial interest in.”
It comes after television host Alex Scott received a slap on the wrist from the BBC for breaking the same regulation by promoting a clothing brand on Instagram while attending the 2022 FIFA World Cup in Qatar.
Alex Scott was in problems with the BBC because she too violated the regulations by promoting a clothing brand on Instagram while attending the World Cup 2022.
She shared a series of photographs of herself looking attractive in the studio, including one in which she wore an orange Reiss suit and shoes.
As a brand ambassador, Scott named Reiss in her Instagram image and also mentioned the BBC in the caption.
Scott, 38, tweeted a number of photographs of herself looking glamorous in the studio, including one in which she is wearing an orange Reiss suit and shoes.
The former player, who is an ambassador for the high-end apparel business, violated their marketing regulations by tagging Reiss and referencing the BBC in her article.
The BBC has been approached by MailOnline for comment.
»BBC chastises Ski Sunday broadcaster Chemmy Alcott for pushing Snow Finel«